Time: September 14 | 8:45 AM - 1:45 PM
Location: Washington D.C.
GES Partner Session
Leaping Ahead: The Transition From Trade Shows to Transformative Experiences
For the past twenty years, we have seen exponential growth in digital tools and online participation. At the same time, the trade show world has been looking introspectively at how to evolve in this new climate. Digital is impactful, yet only goes so far – physical marketplaces and live experiences have grown increasingly important as a complements and accelerators to the online world. This session will discuss ideas on the future interplay of digital and trade shows and the psychographics of experiences that will combine community with profit.
- Wendy Gibson, EVP Marketing, GES
- Dr. David Bell, Professor, Wharton School of Business, University of Pennsylvania
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