Established brands are navigating their way through keeping their brand’s identity, while also being able to address their current and new audience in an always increasing competitive marketplace.
Erika Respress, from Bronner Bros. International Beauty Shows, shares how the Bronner Bros. 72 year old brand has entered into the 21st century, maintaining and increasing their market share, in the very competitive beauty show industry. Whether you’re addressing how to maintain and build on your core audience, without alienating them with changes, or how to address the new audience of millennials, while maintaining your historical significance, yet being new, fresh and innovative, the Bronner Bros. story will impact how you evaluate your own steps in these directions. Cherish the established, while embracing the new—and satisfy both, still being a forerunner in your industry!
Manager, Client Engagement --GES Events
As the sales lead for numerous corporate events, Sharon’s expertise is on high level customer service, while exceeding client expectations for their event success.
She managed and owned a community events / public relations company for a decade prior to starting at GES. Her client list for events include Bronner Bros., Nu Skin, Toyota and Wells Fargo, to name a few. Sharon, a graduate of Stanford University, has a history of overachievement as a standard. This continues to be seen in her client servicing, and deliverance of positive results for their overall objectives.
Vice President, Client Services--GES Events
Shana offers over 25years experience in the exhibit and event industry, partnering with stellar brands such as John Deere, Levi Strauss & Co., Hisense Electronics, Pioneer Electronics, Cisco Systems, and Jones Lang LaSalle.
The first 12 years of Shana’s career were with GES (then Exhibitgroup/Giltspur), holding multiple roles from Estimator to Director of Sales. Since then she has led regional divisions of both Derse and MC2, and most recently ran her own consulting business. Her diverse background in the industry brings a good blend of strategic insight, creative oversight, program/business management and financial evaluation to clients.
Shana feels strongly that we’re only as good as what we achieve today. The history does matter, but she also makes sure to stay fresh and up to speed with current trends, technology, and cool new ways to effectively communicate client’s messages while achieving their business objectives.
Trade Show Manager--Bronner Brothers
Erika Respress, a graduate from Clark Atlanta University, began working with Bronner Brothers while in high school for a summer job--answering warehouse calls and doing customer service. A quick study, by the age of 17, she was the Show’s registration manager. Today, after having literally started from the bottom at the company, she is now the Trade Show Manager for the Bronner Brothers International Beauty Show, the Nation’s Largest and Best Multi-cultural Beauty Show, family owned since 1942. Erika loves the Bronner brand, and incorporates Bronner Brothers’ values into her own life: God first, family second and business third.