7 #AskGES questions from the Exhibitor Masterclass

July 21, 2017 Andrew Hickinbotham

We are still fresh from the National Exhibitor Masterclass, brought to you by FaceTime UK, which was held yesterday at the NEC. We had a great time meeting everyone who attended, passing on our knowledge and expertise to help exhibitors get the most out of their next event.

We received a great response, so a big thank you to everyone who stopped by our stand with their exhibiting questions. Today, I've taken some of your questions and answered them.

It can be show dependent, but I think most people who have the choice will go with the app. It feels more convenient to most users, and often links into cloud-based software, which enables you to capture and manage leads live. ‘Visit Connect’ is a great example.

Think like a visitor. What would you expect if you were approached?  What would make you turn and run?

Make sure your staff are motivated, properly trained, get realistic breaks and are able to handle likely enquiries without looking baffled.

Get them to smile and not play Candy Crush on the stand!

Yes, to meet regulations, a testing charge is required, and should be included within the electrical cost you are given.

Absolutely. Full colour carpet printing is now widely available and is really quite affordable. The resolution of the imagery printed is also pretty amazing.

Gamification is one of the big themes now. People love prizes, and everybody loves to win – so it’s important to give them a chance to do so. I think as a general rule, if the prize is good and relevant to the market, and the messaging is clear and people don’t feel too ‘trapped’ when entering, then it should work.

Yes possibly, but by definition anything that’s ‘interactive’ might mean that subsequent changes could get lost in translation. I think it’s a logical step forward though. Patent it, quick!

Definitely with an app that lets you capture and manage the lead data in real time. Visit gives you the opportunity to set up key questions before the event and qualify your lead right there on the stand, without the hassle of manually inputting business cards, etc. to a spreadsheet the next day.

However you capture your leads – they are gold dust. The event is your opportunity; but the leads are your reward.

We hope you find these answers helpful and, if you have further questions, please tweet us @GES_EMEA with the hashtag #AskGES!

About the Author

Andrew Hickinbotham

Having spent 24 years in the exhibition & event sector, I have partnered clients on custom build projects in most industries, and many countries. Originally a 3D designer, I'm driven to understand both a clients wants and needs; to extract the best from all. The better the brief...the better the solution. I've had extensive past experience with modular systems, shell scheme and portable displays. I have worked on museum & visitor attraction projects in many fantastic locations, and also had great experience in live events, touring brand-launches and TV set-build projects. All different, all good.

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