Social media isn’t just a mindless time killer or something to check on your phone as you half-watch that new show everyone is talking about on Netflix. When you use social media strategically, you may evolve into...bum, bum, bum...an influencer! Terms like influencer, thought leader, or guru get tossed around a lot and can become meaningless keywords in LinkedIn bios, but a strong social media presence can help you stand out and seen as an innovator in your field. It may also help you get fans, clients, speaking gigs, or retweets by famous people – just kidding.
How do you become an influencer on social media for your business or in your field of interest and not just someone who’s only followers are close friends and some people you sorta knew in high school? You need a social media strategy. Let’s break it down - here's three things to focus on to become a social media star.
You’ve heard this your whole life from your parents and every movie about an angsty teen trying to find their place in their high school. But they’re right. If you’re the “goth kid,” and you’re tweeting about sports that you aren't that into, people will see that you aren’t being authentic and won’t engage, respond, or follow you. If you talk about your techniques for getting that perfect smokey eye or the coolest places to brood behind the bleachers, you are more likely to find an audience that gets you and wants to hear more. Change “goth kid” to “event planner” or “designer” or “B2B lead funnel expert,” and you’ll start to see how being authentically yourself might generate some buzz for you around your interests and expertise.
What does being generous mean for a social media thought leader and influencer? It’s simple: just be social. Too many social media leaders focus all on themselves. They post content for the sole purpose of promoting their brand. They forget while at a party, no one really likes to engage with the person who is always talking about themselves and never lets you get a word in edgewise. A generous social media user shares content created by others they feel their community would also enjoy. They start discussions with their followers by answering and posing questions. They reach out to fellow members of their business niche to network, chat, or share a hilarious meme only their crowd would enjoy. Memes are the backbone of the internet, really. Be social. Be generous. Your community will return the favor and help you grow your audience and influence.
Why should people follow you on social media? What are you providing them that is of value? Share your expertise and insights. Create content your followers would want to share with others in your industry. Providing useful tips and tricks or creative content exclusive to you will help cement your position as a leader in your field. Sharing other people’s insights is useful, but then your followers could just follow the other person. Create something yourself. Every time a follower shares your content or retweets you, they are telling their followers that you are a helpful resource, an expert, and someone to be trusted and valued.
Growing your online brand as a social media influencer or thought leader in your field is as easy as A, B, C or actually Be, Be, Be. Be yourself. Be generous. Be useful. Most important of all, don’t forget to follow us on social media.
About the AuthorMore Content by Amy Kelley