Six Experiential Marketing Lessons from Harry Potter: The Exhibition

January 18, 2017

Six Experiential Marketing Lessons from Harry Potter The Exhibition

What has made Harry Potter: The Exhibition a truly authentic and emotional experience for more than four million fans to date? The exhibition, which opened in Chicago and is currently on view in Brussels, Belgium, recently announced its extension until 2020, bringing millions more people into its magical, mystical fold. But besides opening the book on Hogwarts School of Witchcraft and Wizardry, the exhibition itself is an education in experiential marketing, offering event marketers lessons on how to create dynamic experiences that forge a lasting, emotional connection with target audiences.

Check out the original article in Event Marketer magazine for six important insights experiential marketers can learn from Harry Potter: The Exhibition.

 

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