Have you been wondering how to leave a bigger impression on the healthcare provider audience at your next trade show or event? The answer can be boiled down to a 5-Step plan for experiential marketing success:
Step 1 – Do your research.
Use data to look at the audience you are seeking to reach. What needs do they have? How can you help them do their jobs better and get more out of the service they provide?
Step 2 – Create a logical journey.
The ideal visitor experience is driven by an integrated plan based on research into your audience and competitive landscape, insight into the psychology behind the latest engagement techniques and a multifaceted marketing plan that extends your dialogue well beyond the footprint and timeline of your event.
Step 3 – Delegate the details.
Exhibiting is like solving a puzzle comprised of constantly moving parts. Involving experts to answer your questions and coordinate those details for you not only ensures flawless execution – it also frees up your team to put the focus where it belongs, on your guests.
Step 4 – Don’t rush the process.
Planning for your event must begin well before the show doors open, with plenty of leeway built into the calendar for compliance reviews and other regulatory hurdles. Partnering with an experienced team will help streamline your execution and make the most of every precious second.
Step 5 – Be prepared.
Even the best-laid plans are subject to change, having a great Plan B ready to roll is critical to experiential marketing success. But even beyond Plan B, you should know that you are making the most of your investment. Engage a partner that can help you sift through the data to create an actionable strategic plan that includes a measurement component that makes sense for your business.
Flexibility, strategy, capabilities, integrity and service are the hallmarks of a great collaboration that gets the job done.
Download our whitepaper to learn more about how best to engage your healthcare audience at your next show.