Over the past year we have travelled up and down the UK delivering exhibiting insight and event wisdom to keen exhibitors and #eventprofs at Facetime’s Exhibitor Masterclass programme. Starting at the SEC in Glasgow, then at a packed out NEC in Birmingham and most recently at ExCeL London – it’s great to have the opportunity to spend quality, one-on-one time with exhibitors and hear their pain points, de-bunk a few exhibiting myths and answer some of their burning questions.
We received a great response to our #AskGES campaign at the Exhibitor Masterclass - where we challenged exhibitors to ask us anything; no question was too big, small or silly… as long as it was about exhibiting, we’ve got your back!
As an early Christmas present, we’ve answered our top 10 questions from this year – we hope you find our answers helpful as you hit the ground running in 2018!
And don’t forget; you can ask us an exhibiting question anytime! Simply tweet your question to @GES_EMEA using #AskGES and we’ll get right back to you.
"Make your visitor's experience as simple as possible. A lot of visitors, especially in the UK, won't talk to an exhibitor if they can't clearly figure out what it is they're promoting. Use your graphic wall space to convey your story and avoid words like "solutions" - let your visitors know exactly what you're all about in no more than 3 seconds. If you need some inspiration, check out our brochure."
"Not necessarily. There should be more of a focus on having representatives available at busy times i.e. show open until lunch on the first day is usually the busiest time, so make sure you have plenty of folk about. Obviously, you don't want to overcrowd your stand either, so try to give each representative a 3 square metre area to work if you want to spread them over your stand, with focus on reception desks, entrances and exits. If you need some more help on planning your space, check out our guide to exhibiting."
"Welcome desks can serve as the perfect icebreaker. They act as a reception area, a concept visitors are familiar with. They also offer a softer introduction into your on-site sales technique. But chairs on reception areas are a no-no. Here are some tactics that are worth keeping in mind to help you when you’re talking to your visitors."
"You need both, but imagery should always take priority over text. We suggest, other than having your company name (or logo) on your stand, you should keep your text to 5 words or below and avoid using upper case typefaces (they're much harder for visitors to read)."
"Not at all, but it does help. Interactive doesn't have to mean high-tech (and expensive!) I've seen exhibitors with packed stands just by holding a good, old fashioned raffle. All you need to remember is; whatever you do it needs to be relevant."
"A lot of exhibitors around you will have a standard grey carpet. You can easily swap that out for another colour in the same range to make an impact, or you can really go for it with a pre-patterned carpet, some coir matting or even a custom printed carpet. Have a look at some of your options using our brochure."
"They’re not the be all and end all, but they certainly do make things easier. For example, the questions we’re answering in this blog were incentivised at the show by offering participants the chance to win a £100 Amazon gift card. We always get a positive reaction from visitors when we set out some prizes – it makes a great icebreaker - and our stand is rarely quiet."
"It can be show dependent, but I think most people who have the choice will go with the app. It feels more convenient to most users, and often links into cloud-based software, which enables you to capture and manage leads live. ‘Visit Connect’ is a great example."
"Absolutely. Full colour carpet printing is now widely available and is really quite affordable. The resolution of the imagery printed is also pretty amazing."
"Our designers use special programs that allow us to take your photos and upscale them - feel free to get in touch if you have a stand design in mind."
We hope you find these answers helpful and, if you have further questions, please tweet us @GES_EMEA with the hashtag #AskGES!
About the Author
Having spent 24 years in the exhibition & event sector, I have partnered clients on custom build projects in most industries, and many countries. Originally a 3D designer, I'm driven to understand both a clients wants and needs; to extract the best from all. The better the brief...the better the solution. I've had extensive past experience with modular systems, shell scheme and portable displays. I have worked on museum & visitor attraction projects in many fantastic locations, and also had great experience in live events, touring brand-launches and TV set-build projects. All different, all good.Follow on Twitter More Content by Andrew Hickinbotham