Why It Might Be Time to Revise Your Registration Pricing Strategy

March 24, 2017



David Saef, GES’ EVP of Strategy and MarketWorks, recently sat down with PCMA ’s David McMillan to talk about how the events industry might adopt a shift toward flexible pricing.

While the majority of conferences and conventions still operate by the model of an early-bird discount followed by a higher standard registration fee, Saef believes that will begin to fade away. “I think we’ll see some erosion in those cutoff dates,” he said. “At the end of the day, it’s about what people are willing to pay, and organizers are really trying to find the right price point.”

Flexible pricing is just one of many trends that may influence the next generation of meetings and events. Click here to download a free copy of the GES Trend Tracker for more insights into what’s on the horizon for planning, strategy, marketing, technology, and design.

Learn more and read the full story on PCMA's website.


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