Welcome to Our 2026 GES Newsletters
We are excited to continue sharing our journey with you throughout the year.
Inside The Iris brings together insights, inspiration, and stories from across the exhibitions and events industry. Each quarterly edition offers a snapshot of the ideas, experiences, and innovations shaping our work and the industry at large.
From client collaborations to expert perspectives and brand driven solutions, Inside The Iris is designed to keep you informed, inspired, and looking ahead.
The first edition of Inside The Iris for 2026 sets the tone for the year ahead. Discover how creativity, collaboration, and innovation are coming together across client experiences, expert insights, and brand driven solutions.
The second edition of Inside The Iris showcases the ideas, experiences, and solutions making an impact across the exhibitions and events industry. Explore compelling case stories, a standout brand activation that brought engagement to life, and practical insights from our new Show Organizer Playbook designed to help events thrive. You'll also be introduced to GES Custom Exhibit Rentals, a flexible solution helping exhibitors create memorable brand experiences with greater efficiency and ease. Discover how innovation, collaboration, and creativity continue to shape exceptional event outcomes.
The third edition of Inside The Iris explores the insights, ideas, and innovations shaping more impactful event experiences. Dive into Spiro’s Experiential Marketing Impact Report: The Deeper Dive, discover two client stories bringing strategy and creativity to life, and learn how interactive experiences can turn attendees into brand ambassadors. Plus, explore our Areas We Serve map, get a look at onPeak’s Compass Dashboard 2.0, and see experiential creativity in action with Spiro.