Using Fandom to Connect with Your Event Audience

People can be very passionate about brands and products. GES' Eddie Newquist shares some insight into how you can use this "fandom effect" to your advantage by understanding the emotional context for your event audience. They want to be somewhere exciting and feel like they're a part of something special.

By introducing your guests to the concept of storytelling and thinking about the story they want to share with their friends and family, you can incorporate the right elements into your event to make it truly share-worthy.