Stop Thinking B2B or B2C

Do events need to be strictly B2B or B2C? Yes! Events should be Human-to-Human (H2H) and Face-to-Face (F2F), meaning live interactions between attendees. As tech usage grows, the desire for human-to-human connections increases.

At GES, we're applying the lessons of consumer experiential marketing into events. It's time to think outside the traditional modes of breakout sessions, networking activities and expo floors.

If you provide them with experiences they actually want, they are more likely to remember them - and you.

Visit ges.com to learn more about how we create memorable events.

Previous Video
Why You Need to be Paying Attention to Your Event Tech Right Now
Why You Need to be Paying Attention to Your Event Tech Right Now

Next Video
Tips to Level Up Your Trade Show Exhibit
Tips to Level Up Your Trade Show Exhibit

Investing in an exhibit/display/booth at a trade show provides plenty of exposure to a brand, but can take ...