Most sound we experience is accidental; the sounds of traffic crisscrossing the cityscape, the roar of the crowd in a stadium, drops of rain hitting the roof. All of these sounds conjure up different moods, feelings and remind us of experiences that we associate with those sounds. But all of these examples of sounds just happen without any plan.
When you are creating a transformative event experience, the first thing you will want is a plan. And sound should be an important part of it. Watch the video to learn what to consider.