About the Author
Matt has been working in events & exhibitions for over 10 years. From organising, to design, to website, and onto registration and intelligent data services, Matt has extensive experience at every level. With a background in organisation, marketing and design Matt is able to cut through the technology and approach data and registration solutions with the end users in mind. As Technology Engagement Architect for GES and an active participant in the industry, Matt has been involved in a variety of industrywide research projects and is an expert in how to prove ROI and manage data effectively.Follow on Twitter More Content by Matt Coyne
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Most Recent Articles
Event technology in the age of Bitcoin
Blockchain event tech, identity management, GDPR and event security. Can blockchain technology address some of the pressing concerns that event organisers have?
Feet on the ground - events and event technology in Asia
As both a provider of technology to events and an attendee at events in the far-east I thought it beneficial to share my experience at the Asia MICE Forum 2017 in Kaohsiung.
The EN 30 Under Thirty - Meet the WOW Makers of our industry
Welcome to the newly crowned future of our industry. The rising stars. The EN 30 Under Thirty.
Round the world with Global Exhibitions Day 2017
It's great to see, from over 70 countries, venues, suppliers, organisers, leaders and ground crew all getting together to celebrate what an awesome industry we work in and what great things we achieve
Everyone has an opinion. In our industry one of the most talked about subjects today is lead generation and ROI.
Are exhibitions becoming the new latin?
Learning about our industry Off the back of Confex last week, speaking & attending a number of conference sessions & plenty of networking around the event, it had me thinking, how do people learn...
AEO Forums Roundup
Data is at the very heart of our industry and helps us all to succeed, For this years AEO Forums I attended the marketing stream. Much of the conversation / discussion / debate, call it what you...
It's about what your clients need, not necessarily what they want!
At the end of every year, content either focuses on trends or a full-on Year In Review. What’s hot? What’s not? What’s coming next? Companies announce what’s ‘new’ and the cycle continues. On...
THE trend to look out for in 2017
NO, it's not Pokemon Go2. Or Mark Zuckerberg’s “new” Jarvis (though that would be cool!). Following a speaking session recently, I was asked what would be my one top technology trend to look out...
N200|GES at Event Tech Live 2016
What happens when supplier turns exhibitor? At Event Tech Live, we straddled two sides of the exhibiting pyramid. In one day, we turned event partner/supplier/exhibitor/sponsor/speaker for Event...
Does Data Drive Design?
I was asked this question recently and I was slightly confused at it even being asked. However, it is an interesting question. With my design background I'd say that a lot of what we came up with...
It's all about the experience
Or is it? We so often talk about how we work together (our wonderful industry of creatives, suppliers, organisers etc.) to create the best experiences for the people we serve, mainly the...
Don't just book your stand and hope for the best
This one is for exhibitors. But maybe also organisers...both can have take aways from this. There's a lot that goes into exhibiting at an event. So many people focus on the stand, the beautiful...
Celebrating 50 years of success
I’ve been working with Mack Brooks from pretty much my first day at N200|GES. Together we’ve worked on exciting events all over Europe, including; Inter Airport Europe, Railtex, Fastener Fair, and...
I think Pete Townshend was onto something when he penned 'My Generation'. Not his obvious nod to mod counterculture, but youth’s relationship with the preceding generation. In our industry...
Martin Luther King once said “I have a dream”. Not, “I have a 5 year plan.”
Apple dream of greatness. IKEA dream about providing people with opportunity. Microsoft dream to have a computer in every home. Henry Ford wanted a car in every household. What’s your brand's...
Global Exhibitions Day - Why?
Spring clean your data
Events and Facebook live
Wearable tech and exhibitions - a new way of exhibiting?