Podcast: Using Data and Insight to Sell Smarter

During International Confex 2020, Visit's group commercial director Matt Coyne caught up with Adam Parry (co-founder, Event Tech Live) and Sunny Patel (director of sales, Shinesmith) to discuss the importance of using data and insight to sell smarter. 

They explored the  increasing number of tools and information available to help exhibition sales teams have more intelligent conversations, build trust with customers, and ultimately to boost exhibition revenues - especially during the all-important rebooking process.

For more content like this, including our downloadable Sell Smarter Guide, please go to https://visitbyges.com/sell-smarter

About the Author

Matt  Coyne

Matt has been working in events & exhibitions for over 15 years. From organising, to design, to website, and onto registration, engagement and intelligent data services, Matt has extensive experience at every level. With a background in organisation, marketing and design Matt is able to cut through the technology and approach engagement and registration solutions with the end users in mind. As Group Commercial Director for Visit by GES and an active participant in the industry, Matt has been involved in a variety of industrywide research projects and is an expert in creating effective event experiences.

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