A good story will make anyone sit up and take notice. Numerous studies have shown that the brain is far more stimulated by narrative than by hard facts.
John Sanders, head of strategic client engagement at GES, will discuss why customers engage differently when you tell them stories. He’ll share different ways you can incorporate and articulate storytelling within your events as well as practical tips on how you can deepen your attendee’s engagement with your brand event by taking them on a memorable journey.
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