Webinar: Trend Tracker 2017- Strategy and Planning

June 21, 2017

Start Planning Your Event Strategy Like a Pro!

[Recorded Webinar]

Events are widely considered one of the most effective marketing tools in a business’s lexicon of marketing activities. However, they are also one of the most — if not THE most — demanding. With tons of moving parts and a variety of critical decisions throughout the planning process, it's no wonder many event marketers struggle with developing an effective event strategy.

In our most recent webinar, you can watch as David Saef breaks down the essentials of creating a well-developed event strategy and the tactical plans necessary to execute against it.



David Saef, EVP of Strategy & MarketWorks at GES, has been in the business of event marketing for over a decade. He has worked with top clients such as Bell Helicopter, AAPM&R, National Safety Council and Penton Media, and is a frequent speaker at EXHIBITOR LIVE, IAEE, PCMA and IMEX.

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