About the Event
Crufts is one of the largest and most prestigious dog shows in the world. From agility competitions to obedience trials, live TV, celebrity visitors and thousands of visitors and dogs - you start to get the idea why Crufts is such a big deal and heavily visited each year.
Audience
Crufts attracts more than 18,000 competitors alongside hundreds of thousands of visitors each year. Over the four days, the event is broadcasted on international television with an audience average of 8+ million.
Venue
The NEC, Birmingham, UK
Services
- Reusable shell scheme stand build and fittings
- Sustainable graphic print, installation and recycling
- Energy-efficient electrical fittings, installation and testing
- Flooring installation and recycling
- Furniture hire
How we helped
The Kennel Club came to us to deliver a range of services. From floor covering, to producing a sustainable space for Crufts main sponsor, Skoda. Keeping sustainability at the forefront, we delivered a welcoming, completely accessible stand that encouraged engagement with Skoda show cars, and QR codes. We positioned Skoda in line with their brand strategy and elevated their presence at the show.
“On behalf of all the team at The Kennel Club, thank you very much for your contribution to Crufts 2024. GES play such a huge part and nothing is too much trouble. We had a fabulous show, with an increased attendance resulting in over 159,000 people enjoying all the event has to offer. We depend on so many people (and dogs) to ensure the show continues to be the greatest dog show in the world, and your team played a part for which we are very grateful."
Catherine Guiver
Head of Events, The Kennel Club
Need this type of support for your next event? Contact us today and let's have a chat!