The power of event storytelling - How to use the art of narrative to craft an event

A good story will make anyone sit up and take notice. Numerous studies have shown that the brain is far more stimulated by narrative than by hard facts. John Sanders, head of strategic client engagement at GES, will discuss why customers engage differently when you tell them stories. He’ll share different ways you can incorporate and articulate storytelling within your events as well as practical tips on how you can deepen your attendee’s engagement with your brand event by taking them on a memorable journey.

Previous Article
How to build a winning exhibition stand team
How to build a winning exhibition stand team

One of the most important groups you’ll need singing from your hymn sheet is the team you take with you for...

Next Article
GES wins four at World Exhibition Stand Awards
GES wins four at World Exhibition Stand Awards