Discover what GES has been up to as a leading global marketing agency making headlines with impactful events. Explore our archives to see how experiential marketing can elevate your next event.
Lauren is a marketing and events professional focused on helping exhibitors create impactful, results-driven experiences on the show floor. She specialises in developing engagement strategies and branded activations that attract audiences, drive meaningful interactions, and maximise ROI.
Where does your stand's impact really come from (and what to do first) Focusing on sustainability at events and shows is no longer optional - it’s an...
The Things Exhibitors Forget (and How to Avoid Last-Minute Panic) With all of the planning that goes into the months leading up to an event, there’s...
Exhibiting with a space only pitch at an exhibition isn’t the minefield it used to be. For those of you who are new to exhibiting, a space only area...