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Lauren McLean
Lauren McLean
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Lauren is a marketing and events professional focused on helping exhibitors create impactful, results-driven experiences on the show floor. She specialises in developing engagement strategies and branded activations that attract audiences, drive meaningful interactions, and maximise ROI.
The lifecycle view, measurable outcomes, and designing a low-carbon multi-show programme. Even if you make the most environmentally responsible...
Foamex, fabric and artwork churn (and how to fix it). Event graphics, such as banners, signs and backdrops, can pose a sustainability challenge to...
Where does your stand's impact really come from (and what to do first) Focusing on sustainability at events and shows is no longer optional - it’s an...
There are three main types of exhibition stands that you will come across: shell scheme, modular stands, and bespoke/custom stands. The...
What’s Included and Which Should You Choose? Exhibition stands can be incredibly effective at helping you engage with your audience, promote new...
The Things Exhibitors Forget (and How to Avoid Last-Minute Panic) With all of the planning that goes into the months leading up to an event, there’s...
Tradeshows and events are a fantastic way of getting your brand out there and making new connections, but if it’s your first time planning an...
Before you start arranging anything for your event, you need to work out your budget. Knowing how much you have to work with is key - after all, it...
As climate change continues to be a growing concern around the world, the term 'sustainability' is no longer a buzzword, it's now a crucial...
Exhibiting with a space only pitch at an exhibition isn’t the minefield it used to be. For those of you who are new to exhibiting, a space only area...