Discover what GES has been up to as a leading global marketing agency making headlines with impactful events. Explore our archives to see how experiential marketing can elevate your next event.
Christy Ricketts is the Vice President of Marketing for North American Exhibitions at GES and an experienced exhibitor. She currently serves on the IAEE DFW Chapter Board.
To build a great exhibit experience, we need to understand our audience, and how they learn. What works for one generation may not be as impactful to...