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Christy Ricketts
Christy Ricketts
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About the Author

Christy Ricketts is the Vice President of Marketing for North American Exhibitions at GES and an experienced exhibitor. She currently serves on the IAEE DFW Chapter Board.
Ensuring a successful experience at your next tradeshow or exhibition can be as simple as getting everything you need to be delivered safely,...
We attend trade shows to solidify relationships with our current clients and to make a lasting impression with our future clients. We all know the...
Taking part in a trade show is a great way to promote your brand, but it does take time, effort and money. So where do you start? How do you choose...
To build a great exhibit experience, we need to understand our audience, and how they learn. What works for one generation may not be as impactful to...