Top 5 Benefits of Trade Show Booth Rental

With event marketing, making a big, bold statement with a custom trade show booth will work wonders on event attendees. But in today’s sales-driven world, buying an entire exhibit is not your only choice when trying to make an impact in the mind of consumers.

Trade show display rentals offer several advantages that every exhibitor should consider. Here are five of the biggest benefits of choosing to rent your booth.

Slash Costs and Direct More Resources to the Things that Matter

Renting a trade show booth is a much more cost-effective way to draw people into your brand. Many custom exhibit companies offer a wide range of rental inventory, making it easy for you to upgrade, add or subtract without blowing your budget. With a singular budget and a lower initial expense, trade show rentals are used for a specific set of time or number of shows. This means that the cost can be written off over the period of the contract. There’s also no removal fee, meaning when the contract expires, the client doesn’t accrue additional costs.

A company-owned trade show booth, on the other hand, could have continuing costs for things like maintenance, storage, transportation and graphics updates. When you spend a large chunk of your budget on an exhibit, you might not have the ability to invest properly in things like branded promos or other elements that can make your booth more effective. The more modifications or upgrades you need to make, the more cost you’re potentially adding overall. Additionally, if you’re starting out with a small budget, renting affords you the chance to display a bigger, more distinctive booth at a similar cost.

Gain the Freedom and Flexibility You Need to Sell

When you pay for an entire exhibit, you’re locking yourself into something that may or may not be usable in future shows. With a rental, there’s a larger amount of flexibility, allowing event marketers to add, remove or adjust any and all elements of their exhibit based on their specific needs. When trade show time comes, you can rent your booth, choosing the desired options and have it delivered to your destination.

Renting also gives event marketers the chance to try out new brand messages, designs, tones and strategies, while simultaneously producing results that tell your team what’s working and what isn’t. You can expand features to include more accessories based on the size and type of show, while gathering the information you need to determine whether or not purchasing an exhibit outright is a better option for your brand.

Give Your Team More Networking Time with Professional Installation

With an exhibit rental, you can choose professional installation services that will help your trade show run smoothly. Exhibitors shouldn’t have to waste time and energy on building a trade show booth themselves — they need to focus on networking with potential customers. While many booth rentals are designed to be easy to assemble, it makes exhibitors’ lives easier to have a professional come in and deal with the logistics of putting it together.

And let’s not forget about the convenience factor. Rental booths can come with portable displays that are easy to install, transport and pack up, often in only a matter of minutes. With a rental company’s support, if something goes wrong, you always have a line of communication to reach out to should a problem arise.

Amaze Your Audience with Accessories

An exhibitor can create an amazing trade show booth when they have access to an entire stock of booth accessories. Your booth will stand out with accessories that boost the substance and functionality of any exhibit. Whether you need an item to stand out, such as LED screens, wireless charging stations or touchscreens, or an item that improves the space, such as tables, kiosks, workstations or shelves, there are a number of options for every type of display.

These accessories can meet a number of different objectives. Building a space that supplies a comfortable environment for salespeople to interact with consumers is of the utmost importance. When you’re trying to entice consumers to come say hi, sometimes they need an attention-grabbing element to catch their eye. Likewise, if you’re a team trying to make a sale, it’s important that the space is optimized to achieve maximum efficiency.

Get the Benefits of Trade Show Booth Rental

If you’re an event marketer, you need to make a statement that matters. The benefits of trade show booth rental will let you leave a mark on your audience. Try renting today with GES and see how booth rental will work for your business.