Harry Potter™: The Exhibition Coming Soon to Tokyo!

March 21, 2013
Exhibition Opening June 22, 2013
at Mori Arts Center Gallery, Roppongi Hills, Tokyo


Tickets available beginning March 23, 2013, at www.harrypotterexhibition.jp

TOKYO—March 21, 2013—Harry Potter fans in Japan will soon have the opportunity to step inside the famous wizard’s world with Harry Potter: The Exhibition, hosted at the Mori Arts Center Gallery in Roppongi Hills, Tokyo, beginning June 22, 2013. The blockbuster exhibition, which has been experienced by over 2 million fans, made its world premiere in Chicago in April 2009, and has made stops in Boston, Toronto, Seattle, New York, Sydney, Singapore, and due to high demand is now back in New York City for an encore presentation. The exhibition remains open in New York City through April 7, and then closes its doors to begin its trans-Pacific journey to Japan. Tickets for the exhibition at Mori Arts Center Gallery will be on-sale beginning Saturday, March 23, 2013 at www.harrypotterexhibition.jp.

In partnership with Warner Bros. Consumer Products, Global Experience Specialists (GES) created the 1,400-square-meter experiential exhibition, where visitors are able to enjoy dramatic displays inspired by the Hogwarts™ film sets and see the amazing craftsmanship behind authentic costumes, props and creatures from the films.

Experience the world of Harry Potter!
From the moment you enter Harry Potter: The Exhibition you are immediately immersed in the wizard’s world of Harry Potter. Guests are greeted by an exhibit host who sorts several lucky attendees into their favorite Hogwarts™ houses, then leads them inside the exhibition where their journey to favorite scenes from the Harry Potter films begins. The exhibition features settings from the films’ most popular locations—including the Gryffindor™ common room and dormitory; classrooms like Potions and Herbology; and the Forbidden Forest—which are filled with hundreds of authentic props, costumes, and creatures used in the filming of the iconic series.

In addition to the beautiful environments and displays, there are several interactive elements. Guests can enter the Quidditch™ area and toss a Quaffle ball, pull their own Mandrake in the Herbology classroom vignette, and even tour a re-creation of Hagrid’s hut and sit in his giant-sized armchair.

Early Reservation Tickets available beginning March 23

Crowds and long lines are expected due to the school summer holiday so visitors are encouraged to purchase advanced tickets online at Lawson Ticket (l-tike.com), Lawson Ticket stores throughout Japan, Lawson Ticket office at 0570-000-777, or through www.harrypotterexhibition.jp. Purchasing advanced tickets will save visitors ¥200 off regular day-of admission prices. Early Reservation Tickets will be available at Lawson stores throughout the nation beginning March 23, 2013, at 10:00am. This ticket, saving visitors ¥300 off regular admission, includes a limited-edition Harry Potter: The Exhibition poster. All tickets purchased are for a specific date and time.

Harry Potter: The Exhibition and ticket information is available online at www.harrypotterexhibition.jp.

HARRY POTTER, characters, names and related indicia are trademarks of and ©Warner Bros. Entertainment Inc. Harry Potter Publishing Rights ©JKR.

(s13)


Inquiries

  • Contact for tickets: Lawson Ticket office 0570-000-777 (10:00 - 20:00)
  • Other inquiries: Hello Dial 03-5777-8600
  • Official website: www.harrypotterexhibition.jp

Media Inquiries
Masuda, Tanaka, Mitsui (Kyodo Public Relations)
TEL: 03-3575-9823 FAX: 03-3574-0316 E-mail: hpten-pr@kyodo-pr.co.jp
Within Kyodo PR, 7-2-22, Ginza, Chuo-ku, Tokyo 104-8158

Jesse Phillips (GES)
TEL: +1-818-638-5944 E-mail: jphillips@ges.com

Janice Aguilar-Herrero (WARNER BROS. CONSUMER PRODUCTS)
TEL: +1-818-954-3821 E-mail: janice.aguilar-herrero@warnerbros.com

About Van Egmond Group (VEG)
The Van Egmond Group is synonymous with successful, quality promotion and production.

Over the past 35 years, the Van Egmond Group has been a leader in touring, production of theatrical events, special events, event merchandising, marketing and promotion. Its reputation for attracting high yielding events to the South East Asian market place is second to none with productions in Australia, New Zealand, China, Hong Kong, Singapore, Malaysia, Korea, Taiwan & Japan.

Through the Van Egmond Group’s long and highly regarded presence in the industry it has gathered an impressive list of contacts with performers, major managers and contractors throughout the entertainment, performing arts and sporting industries.

It is no accident that the four biggest concert tours of Australia have been promoted by the Van Egmond Group; they are "Dire Straits" 1986, "Jesus Christ Superstar" 1992, "Riverdance" 1997 & “AC/DC” in 2010. These along with the other promotions are a testament to his company's ability to meticulously plan and execute all aspects of successful promotion from marketing through to logistics.

In a career of "sold out" business, highlights include Dire Straits "Brothers In Arms" tour, which saw 250,000 seats, sold in Sydney alone and ticket sales of approximately 1 in 15 to the entire Australian population (this achievement is listed in the Guinness Book of Records), the tour of Bette Midler, which sold out 72 performances and in 2010 AC/DC’s Black Ice Tour which became the fastest selling concert in Australian history selling over 520,000 tickets in under three hours (the concert went on to sell over 750,000 tickets in Australia & New Zealand).

During its operation, the Van Egmond Group has sold in well excess of 20 million tickets to a wide range of events in this region.

About GES
Global Experience Specialists, Inc. (GES), a Viad Corp (NYSE: VVI) company, is a leading marketing agency that produces exhibitions, events, exhibits and retail environments. GES provides a wide range of services, including turn-key official show services, cutting-edge creative and design, marketing and measurement services—all with an unrivaled global reach. GES partners with leading shows and brands, including Spring Fair Birmingham, International Woodworking Fair, CONEXPO-CON/AGG and IFPE, Bell Helicopter, Genzyme, L’Oreal, Warner Bros., and Simon Property Group. GES’ National Servicenter® has been recognized with certification under the J.D. Power and Associates Certified Call Center Program℠ for the past five years, and for the third year in a row Ad Age has named GES as one of the “World’s 50 Largest Agency Companies.” For more information, visit ges.com or the GES blog at defyingconvention.ges.com.

About Warner Bros. Consumer Products
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.

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