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Global Experience Specialists (GES) EMEA has signed up to be a member of the Institute of Customer Service, joining household brands such as Amazon, John Lewis, Toyota and TSB.
The UK-based independent customer service body supports those working in the service sector and has created tools to assess organisational performance and identify key areas for improvement. As a member, GES will be able to use its customer service experience to work towards professional standards as well as accreditation, measurement processes, and benchmark themselves against leading UK businesses.
As part of its membership GES, along with the ICS, will survey its customers to gain an even greater insight into exhibitors’ evolving needs and ensure their experience is second to none. For GES the membership also provides the opportunity to support the wider exhibition industry as the impact of first-class customer experience reflects directly on the exhibitor’s impression of the overall show.
As well as a strong focus on customer engagement, GES employees will also be surveyed as part of the business’ ongoing focus on providing a fulfilling, enjoyable and customer focused work environment.
“Service excellence sits at the very heart of what we do, and this membership is a long-term commitment that will allow us to constantly challenge ourselves to ensure we’re not just meeting expectations but exceeding them. We’re delighted to be able to stand shoulder to shoulder with such incredible brands and be part of an industry body that will continually challenge us to be the best that we can be,” said David Langrish, VP Marketing, Exhibitions, GES EMEA.