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Discover what GES has been up to as a leading global marketing agency making headlines with impactful events. Explore our archives to see how experiential marketing can elevate your next event.
Christy Ricketts
Christy Ricketts
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About the Author

Christy Ricketts is the Vice President of Marketing for North American Exhibitions at GES and an experienced exhibitor. She currently serves on the IAEE DFW Chapter Board.
Over the past two years industry professionals have learned the value of resilience and adaptation. There have been many studies published on the...
There are so many ways to create a remarkable guest experience. But most planners struggle with measuring the concept of guest experience and...
IMTS Behind-The-Scenes Tour GES offered a unique opportunity for show organizers near Chicago to network with industry professionals and experience...
For over 90 years, GES has been delivering extraordinary exhibition experiences connecting people to experiences, innovation, and one another. We are...
Sponsors love data. More than anything else, sponsors use data to evaluate, select, and justify their investment.You need to GO DEEP.Dig into your...
A sustainable event is one in which attendees remain connected to the organizer, sponsors and fellow conference-goers from the opening reception to...
How sustainable is sustainability? Well in the past, it would appear to be not very. A new, environmentally aware era has come knocking on...
If there is one thing that all event organizers are in search of, it’s how to maximize time and money. Being organized is invaluable, but what are...