Beyond Service: Delivering a Global, Immersive Expo Experience

As the world’s largest global attractions expo, IAAPA sets the standard for immersive, high‑impact experiences—and GES is proud to be more than an official service provider. We serve as a strategic partner, collaborating year‑round to help shape the vision, creativity, and attendee engagement that define the show.

With deep industry knowledge and world‑class creative talent, the GES team works hand‑in‑hand with IAAPA to bring bold ideas to life. Every activation, environment, and touchpoint is designed to elevate the attendee experience and support IAAPA’s continued growth.

Reimagining the Street Market Through Creative Strategy
This year, IAAPA identified strong growth in the food and beverage category and turned to GES Creative to completely reimagine the Street Market. Our team developed an immersive, multi‑cultural environment that allowed attendees to explore the unique spirit of each country through flavor, design, and storytelling. The result was more than a dining area—it became a global culinary journey, drawing attendees in, enhancing dwell time, and increasing engagement with exhibitors in the F&B category.

Designing Four Immersive Entrances That Set the Tone
The GES team also delivered four high‑impact show entrances that surprised and delighted attendees before they even reached the show floor. In partnership with leading brands—including Mattel—we created a waterpark‑themed entrance that immediately conveyed the creativity, play, and innovation that define the attractions industry.These entrances were designed not just for aesthetics, but to drive excitement, enhance wayfinding, and reinforce IAAPA’s brand story the moment attendees arrived.

Strategic Partnership That Drives Growth
From early strategic planning to onsite execution, GES plays a vital role in creating engaging, memorable experiences that support attendance, elevate exhibitors, and strengthen the IAAPA brand.

• Expanding both attendance and exhibitor participation
• Continuing to innovate attendee‑focused activations
• Delivering seamless, high‑quality execution across the entire show ecosystem
• Leveraging GES’s creative and operational expertise to enhance ROI for exhibitors and sponsors

As IAAPA continues to grow and evolve, GES remains committed to delivering the environments, experiences, and innovations that keep this world‑class expo at the forefront of the attractions industry.