Small space. Big thinking.
3M Digital Merchandising is an innovative technology that uses electronic imaging to create clear, uncluttered point-of-purchase displays in retail environments. With an unexpected – and unexpectedly quick – opportunity to meet with a prospective client, 3M decided to forgo the traditional sales pitch with photos and videos and asked us instead to bring the technology to life.
Working after hours on 2 consecutive nights, we transformed a storage closet in the 3M Innovation Center into various retail environments from a convenience store to a bar. The prospective client could simply walk into the environment and see Digital Merchandising in action. The installation was so successful, it’s now a permanent fixture in the 3M Innovation Center.
- Experience Design
- Structural Design