Exhibitor service communications overview
Once an exhibitor list (with email addresses) has been received, and an online shop has been set up for your event, we will send service emails to support exhibitors in preparing their stand for the event. These include how to access the online shop (Expresso), important order deadline dates, and reminders to ensure they have access to the best rates (you can view the exhibitor service communication email templates here).
The emails we send will only display the services we are contracted to provide.
What can be edited:
To mitigate the risk of errors occurring, our emails have been created with set templates which, using tokens (dynamic content modules) are tailored to display:
- Event name
- Event venue
- Event dates
- Event logo
- Exhibitor first name (provided this is on the exhibitor list we are provided)
- Order deadline and discount dates
- Event Expresso store link
- Event-specific GES customer service contact email
These tokens are the only details that can be amended - if the exhibitor's first name is not provided on the list it will display "exhibitor" by default (this default wording is embedded into the template and is not editable).
Where we have been officially contracted to provide Show Ready stands, we may contact exhibitors through a combination of channels including: email, direct mail, phone and SMS, to support selling this service to exhibitors.