Our Exhibitor Service Campaigns are a set of tailored emails sent to your exhibitors, designed to help them prepare their stand for the event.
Once an exhibitor list (with email addresses) has been received, and an Online Exhibitor Shop has been set up for your event, we will send service emails to support exhibitors in preparing their stand for the event.
These include how to access the online shop, important order deadline dates, and reminders to ensure they have access to the best rates. You can read more about our Exhibitor Service Campaigns as well as view the email templates and send timings here.
The emails we send will only display the services we are contracted to provide. Where we have been officially contracted to provide Show Ready stands, we may contact exhibitors through a combination of channels including: email, direct mail, phone and SMS, to support selling this service to exhibitors.
Email templates
You can view all our email templates here. Please note that we have used filler content like "Your Event Name" and "Early bird deadline date will display here" to provide a visual representation of what the emails could look like with the dynamic content filled in - these details will be tailored to match your event information.
Quality assurance
To avoid potential errors, we thoroughly test all email programs before they are scheduled to be sent. This process checks for potential issues with email layout, personalisation tags, image rendering, links, content - including typos and incorrect information, automation triggers, data health and scheduling.
Send timings
We send up to four service emails and one survey email spaced across a 12-to-13-week period. It's important to note that the number of emails sent will depend on when all required information is received.
We aim to send each email on a weekday during business hours and stick as closely to the schedule as possible - this is subject to change depending on when the online shop is ready for ordering and an exhibitor list has been uploaded. The customer success team will aim to call and email the list around one week after a list is recieved.
You can view send timings for a typical campaign here.