Our Exhibitor Service Campaigns are tailored emails sent to your exhibitors to help them prepare their stands for the event.
Once we have your exhibitor list (with email addresses) and your Online Exhibitor Shop set up, we send service emails that guide exhibitors through accessing the shop, meeting important order deadlines, and taking advantage of the best rates. You can read more about our campaigns, view email templates, and see send timings here.
The emails display only the services we are contracted to provide. Where we are officially contracted to provide Show Ready stands, we may contact exhibitors through a combination of channels including email, direct mail, phone and SMS, to support selling this service to exhibitors.
Email templates
You can view all our email templates here. Please note that we have used filler content like "Your Event Name" and "Early bird deadline date will display here" to provide a visual representation of what the emails could look like with the dynamic content filled in - these details will be tailored to match your event information.
Quality assurance
To avoid potential errors, we thoroughly test all email programs before they are scheduled to be sent. This process checks for potential issues with email layout, personalisation tags, image rendering, links, content - including typos and incorrect information, automation triggers, data health and scheduling.
Send timings
We send up to four service emails and one survey email spaced across a 12-to-13-week period. It's important to note that the number of emails sent will depend on when all required information is received.
We aim to send each email on a weekday during business hours and stick as closely to the schedule as possible - this is subject to change depending on when the online shop is ready for ordering and an exhibitor list has been uploaded. The customer success team will aim to call and email the list around one week after a list is received.
You can view send timings for a typical campaign here.