08/07/2018 LA Zoo Grabs Attention and Attendance with Holiday Lights Experience by Lisa O'Keefe

The Los Angeles Zoo wanted to grow membership and attendance at a crucial time when the holidays distract people from their core mission. They created the Holiday Light Experience with their agency utilizing the latest technology driving buzz and growing their audience.


Speaker : Lisa O'Keefe, Director, Partner Development, GES Events

Session name: ANA Brand Activation @ Mastercard (Members Only Conference)

Speaking Location/date:


2000 Purchase Street

Purchase, NY 10577

Tuesday, August 7, 2018

8:15am – 4pm

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08/14/2018 Engagement by Design
08/14/2018 Engagement by Design