The Los Angeles Zoo wanted to grow membership and attendance at a crucial time when the holidays distract people from their core mission. They created the Holiday Light Experience with their agency utilizing the latest technology driving buzz and growing their audience.
Speaker : Lisa O'Keefe, Director, Partner Development, GES Events
Session name: ANA Brand Activation @ Mastercard (Members Only Conference)
2000 Purchase Street
Purchase, NY 10577
Tuesday, August 7, 2018
8:15am – 4pm