Modular trade show displays are becoming more popular within the event exhibit world. These versatile, lightweight and cost-effective displays have a lot to offer exhibitors, especially those who need to make an impression on a budget. If you’re getting ready for your next big trade show, a modular display may prove to be an invaluable asset.
Is a Modular Display Right for You?
Modular displays are good for companies looking to build a customizable and attention-grabbing trade show display. With a number of different configurations, you can create a more interesting booth and increase your visitors. The portability, versatility, customizability and cost effectiveness of modular trade show displays make them an appealing choice for any business with limited resources that is looking to create an unforgettable experience.
If you’re ready to make a splash, here are seven benefits of using a modular display at a trade show.
1) Versatility
The versatility of modular displays is undeniable. These are ideal if your business is travelling to a variety of trade shows and exhibiting in differently-sized spaces. Modular exhibits are best suited for companies that participate in multiple shows where exhibit space requirements alter — such as going from a 20x20 booth at one show, to a 10x10 or 10x20 exhibit at the next. The structural blocks of a modular display are flexible so they can be configured in different sizes effortlessly, making customization simple. You can reuse graphics across different display sizes, and with some slight tweaking to the resolution and formatting, cut down on overall costs.
2) Customizable
Because they consist of a variety of different components, such as lighting, tabletops, frames, shelving and more, you can customize the display to your liking. The modular display’s message is primarily communicated through the “skin” that overlays the frame of the display. You can design your skin to feature your logo, images, taglines or other graphics. With a modular display, you can tailor your message to specific audiences and modify graphics to highlight one product over another. With better targeting you’ll attract higher-qualified leads.
3) Cost-Effectiveness
If you’re looking for areas to save money, modular displays give you the most bang for your buck. Modular displays are relatively affordable, and make a bigger impact on the audience to boot. With high-quality displays in a reasonable price range, this is a good way to bring value to your brand without blowing a bunch of cash. They’re also durable, meaning potential damage costs are lower.
4) Durability
Modular trade show displays have also been known to be highly durable, even with transportation and repeated assembly. The frames are typically constructed with a tough material, like aluminum or fiberglass and fabric panels are made from heavy-duty polyester or nylon. These hold up well over the course of their life, no matter how frequently they’re used, making it a good long term investment.
5) Highly Portable
Because they’re made up of lightweight components, modular exhibits are easy to carry and transport. Traditional trade show displays are notoriously heavy and require extensive installation planning. Modular displays, on the other hand, can be carried by a single individual and set up in a matter of minutes. A single piece can function as it’s own unit, allowing individual employees to easily travel and set up a booth in whatever size space they’re assigned.
6) Efficient Use of Space
Another good reason to use modular displays comes from the space it will save. You don’t want to overcrowd your booth with a clunky traditional display. Modular walls are modern and sleek, freeing up space for visitors to come into the booth and inquire about a product. With some strategically-placed panels, you can even guide visitors through your space, leading them to your desired destination.
7) Universality
One of the greatest qualities of a modular trade show display is their universality. No matter what type of product you sell or service you provide, a modular wall will effectively communicate your message. Whether you operate a small tech startup that’s looking to establish itself within the industry, or you’re representing a Fortune 500 company that’s launching a new product, any business can use a modular display to increase brand exposure. With minimal setup time and costs, a slick way to get people talking about your brand is through the use of modular walls.
Get Modular Walls and Get a Crowd!
Modular walls are just the thing you need to get your trade show exhibit the crowd it deserves. Cost-effective, lightweight and versatile, exhibitors across the globe are starting to take note of all the advantages provided by these displays. Don’t miss out on the chance to make your brand stand out — do it with modular walls at your next big event. If you need any help with your trade show event, contact GES today to see why our global roster of clients continue to turn to us for all of their event needs.