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On a busy trade show floor, your booth has just 3–5 seconds to grab attention. That’s why your graphic design isn’t just decoration—it’s your first impression, your elevator pitch, and your conversation starter all rolled into one. 
Great graphics can spark curiosity, start conversations, and ultimately drive sales. Poor graphics? They can send attendees walking in the opposite direction. So how do you make sure your booth visuals are working for you?
We’ve rounded up our Top 10 Tips for designing booth graphics that attract, inform, and convert—whether you’re a seasoned exhibitor or stepping onto the show floor for the first time.
Top Tips for Eye-Catching Booth Graphics
1. Use High-Quality Images
Blurry or pixelated visuals are a fast track to being overlooked. Work with a designer to ensure your images are high-resolution—aim for 200 dpi or higher for large-format prints. Crisp visuals elevate your brand and show you mean business.
2. Place Text & Logos Strategically
Keep key messaging in the top third of your graphics—right at eye level. Consider where furniture, shelving, and people will be so your message isn’t blocked or lost in the layout.
3. Keep It Clean 
Less is more. Stick to your brand colors and avoid overcrowding your space with too much text or imagery. A clean design helps your message stand out and makes your booth feel more inviting.
4. Establish Visual Hierarchy
What do you want attendees to notice first? Create a clear focal point and guide the viewer’s eye through your messaging. Prioritize your most important content and build around it.
5. Choose Readable Fonts
Use bold, simple fonts that are legible from 10 feet away. Avoid overly decorative typefaces and light-colored text that can be hard to read. Your font should support your message—not distract from it.
6. Pick Smart Color Combinations 
Choose colors that reflect your brand and complement your booth elements. A neutral background can help bold logos or accent colors pop. Avoid clashing hues that strain the eyes.
7. Proof Everything
Spelling mistakes and typos can undermine your credibility. Double-check all messaging and have a second set of eyes review your graphics before printing.
8. Limit the Text
Trade show attendees are scanning—not reading. Keep copy short, impactful, and easy to digest. Let your visuals do the heavy lifting.
9. Light It Up
Lighting can dramatically enhance your graphics. Consider backlit displays or spotlighting key areas to add depth and draw attention.
10. Inspect Before You Pack
If you own your graphics, inspect them before the show. Make sure everything is clean, wrinkle-free, and damage-free. A quick check can save you time and stress on-site.
Focused on Exhibitor Success
Helping exhibitors succeed is our top priority. Download our Exhibitor Budget Worksheet and continue exploring the Exhibitor Roadmap for more expert insights and planning tools.
If you're exhibiting at a GES show, click here to find your show and explore:
- GES Exhibit Flooring+ – Discount flooring packages
- GES Exhibit Furnishings+ – Discount furniture packages
- Exhibit Systems+ – Turnkey booth rentals with custom fabric graphics