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Les exposant·e·s n'achètent pas des mètres carrés de moquette. Ils/elles achètent la possibilité d'être remarqué·e·s, et la différence entre être...
We’ve all been there. The show’s in full swing, the sales team is trying to rebook space for next year, and the floor plan is… somewhere. Maybe...
On est tou·te·s passé·e·s par là. L'événement bat son plein, l'équipe commerciale de l'organisateur ou organisatrice tente de s'assurer que les...
Every organiser talks about sales, footfall, and experience – but none of those happen without a floor plan. It’s the foundation of your event, and...
Exhibitors don’t buy square metres of carpet. They buy the chance to be noticed, and the difference between being noticed and being ignored often...
Organisers are natural optimists. You have to be, to herd a thousand exhibitors, a few dozen sponsors, and several thousand visitors into one...
Tout grand événement commence par un modeste stand. Pour les primo-exposant·e·s, on parle généralement d'un stand pré-équipé.Ça n'a rien de très...
Le sol est la plus grande surface d'un salon. C'est aussi ce à quoi on prête le moins attention.Les visiteurs et visiteuses voient les stands, les...
La durabilité était autrefois un simple argument marketing. Aujourd'hui, c'est la première question que posent les partenaires, une exigence que les...
Let’s be honest. The phrase “space only” sounds liberating to exhibitors - until they realise it’s code for “you’re on your own.” No walls. No...
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