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Discover what GES has been up to as a leading global marketing agency making headlines with impactful events. Explore our archives to see how experiential marketing can elevate your next event.
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We’ve all been there. The show’s in full swing, the sales team is trying to rebook space for next year, and the floor plan is… somewhere. Maybe it’s...
Every organiser talks about sales, footfall, and experience – but none of those happen without a floor plan. It’s the foundation of your event, and...
Exhibitors don’t buy square metres of carpet. They buy the chance to be noticed, and the difference between being noticed and being ignored often...
Organisers are natural optimists. You have to be, to herd a thousand exhibitors, a few dozen sponsors, and several thousand visitors into one...
Tout grand événement commence par un modeste stand. Pour les primo-exposant·e·s, on parle généralement d'un stand pré-équipé.Ça n'a rien de très...
Let’s be honest. The phrase “space only” sounds liberating to exhibitors - until they realise it’s code for “you’re on your own.” No walls. No...
Exhibitors love the freedom of a space only booth plot. A blank floor gives them control, ambition, and the chance to make a splash. But with...
Les visiteurs et visiteuses voient des lumières, des stands et des allées bondées. Les exposant·e·s voient des prospects, des rendez-vous et des...
Si les salons étaient des romans, la signalétique en serait la ponctuation. On la remarque quand elle est absente. On la remarque encore plus quand...
Visitors see lights, stands, and packed aisles. Exhibitors see leads, meetings, and contracts. What nobody sees, but everybody relies on, is...
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