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Magic POP-UP Orlando and OFFPRICE [Infographic]

Ordinarily competitors, three organizations co-located fashion shows to provide a one-stop market at the Orange County Convention Center (OCCC). This collaborative partnership allowed fashion retail buyers to make one trip to all three shows as the industry rebounds from the pandemic.

CHALLENGE: Create a new hybrid experience to jumpstart post-pandemic recovery

In a significantly condensed time frame, produce, promote, and execute co-located shows in a manner that ensures success and safety for both brands and buyers.

Working with Informa and Tarsus, GES produced two of the three shows: MAGIC Pop Up Orlando and OFFPRICE. Both shows took place at the OCCC on February 9-11, with move-in just seven weeks after the final decision had been made.

Interested in learning more about event openings around the world? Take a look at the GES Event Tracker  for current highlights of tradeshow activity.

About the Author

Ann Olson, CEM, is GES Vice President of Client Relations, and serves as a strategic partner to key trade show organizers. With her clients, she enjoys focusing on growth, adoption of new ideas and changing the way things have been done in the past. She is active in the industry and has held the position of IAEE's Women’s Leadership Committee Chairperson.

Profile Photo of Ann Olson